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Yandex walkthrough

Yandex API version 5 is currently supported.

Yandex lets you manage ad campaigns, automate routine tasks, create your own bid management algorithms, and download statistics.

Connection

To connect Yandex with your destination, follow the Yandex connection topic. Choose a Source connection after establishing a connection.

Reports

In Yandex, there are two types of reports:

  • Predefined reports

    Click Yandex reports to view the Reports.

  • Custom reports

    Create custom reports, and select a specific report to pull data from Yandex after establishing a connection.

Procedure

  1. Navigate to the Data Integration Account.

  2. Select the Yandex connection that you created.

  3. Select a report from the Report drop-down list.

  4. Choose the Report Type you want to run. Select the Metrics and Segments in each report. To learn more, refer to Yandex's documentation.

  5. Choose the Extraction method. Each report offers two methods for extracting data:

    • All - Choose All to retrieve all data regardless of time periods
    • Incremental - select Incremental to control the date range of your report.
  1. If Incremental is selected, define the time period.
note
  • Start Date is mandatory.
  • Data can be retrieved for the date range specified between the start and end dates.
  • If you leave the end date blank, the data will be pulled at the current time of the river's run.
  • Date timezone: UTC.
  • Use the Last Days Back For Each Run option to gather data from a specified number of days before the selected start date.

ACCOUNT_PERFORMANCE

This report type aims to gather statistics for the advertiser's account.

CAMPAIGN_PERFORMANCE

This report type retrieves campaign statistics.

ADGROUP_PERFORMANCE

This report type retrieves ad group statistics.

AD_PERFORMANCE

This report type retrieves advertising statistics.

CRITERIA_PERFORMANCE

This report type acquires statistics for the purposes of targeting criteria.

CUSTOM_REPORT

This report type generates statistics using specific groups.

REACH_AND_FREQUENCY_PERFORMANCE

This report type displays campaign statistics. It only includes statistics for Display Campaign campaigns and excludes all other types of advertising.

SEARCH_QUERY_PERFORMANCE

This report type retrieves statistics on search queries.

Incompatible fields and dependencies

Incompatible fields

  • Date, Week, Month, Quarter, and Year are mutually exclusive fields. Only one of these is allowed to appear in the report.
  • These fields are mutually exclusive: CriterionType, CriteriaType, AudienceTargetId, DynamicTextAdTargetId, Keyword, and SmartAdTargetId. Filtering data can only be done with one of them.
  • Impressions, Ctr, AvgImpressionPosition, WeightedImpressions, WeightedCtr, and AvgTrafficVolume are incompatible with the ClickType field.
  • AdFormat, AdId, Age, CarrierType, Gender, MobilePlatform, and RlAdjustmentId are incompatible with the ImpressionShare field.
  • Criteria, CriteriaId, and CriteriaType are not compatible with the Criterion, CriterionId, and CriterionType columns.

Dependencies

  • The AdNetworkType field is used to group report data if you select the "Placement" field.
  • If at least one of the Criterion, CriterionId, Criteria, or CriteriaId fields is supplied, or data is filtered by the SmartAdTargetId field, or the CRITERIA PERFORMANCE REPORT type is selected, a dash appears in the Impressions and Ctr fields for campaigns with the SMART CAMPAIGN type.
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