Twitter FAQs

Why are there discrepancies between CSV files from the Ads Manager UI and the API for insights?

The Tweet activity data extracted from the Ads Manager UI calculates insights based on the lifetime values of the tweet. In contrast, the API data is calculated within the selected date range in the river. To obtain more accurate results, gather all the insights data for the tweet from its creation date. Consider up to 10% differences between the API and the Ads Manager UI, as stated by Twitter.

I have line item IDs with insights, but I can not locate their respective promoted Tweets. Why?

Not all campaigns (and in association line items) have promoted tweets. For example, the pre-roll video campaigns don't have promoted tweets. You can confirm this by pulling the ad groups (line_items) entity report and looking under the objective column for the VIDEO_VIEWS_PREROLL value.