Taboola walkthrough

info

Taboola API version 1 is currently supported

Taboola is a content discovery and native advertising platform that helps publishers monetize their websites by recommending sponsored content and enables advertisers to promote content across a network of premium publishers. Key features include personalized content recommendations, native ads, advanced targeting, and detailed performance analytics.

Integrating Taboola with Data Integration enables automated data pipelines, custom data transformations, and centralized reporting. This integration enables businesses to efficiently analyze Taboola data alongside other data sources, providing comprehensive insights and improved decision-making.

Connection

To connect the TaboolaKlaviyo API v2024-02-15 API with your destination, refer to Taboola connection. After creating a connection, use this connection to generate reports.

Predefined reports

Data Integration provides a convenient entry point and recommended approach for accessing a range of predefined reports. Each report includes a concise data description, a list of customizable fields (if applicable), and the schema mapping.

Since these reports follow a standardized format, specific fields are locked and can only be accessed through Custom Reports.

Custom reports

Select a specific report to pull data from the Klaviyo API v2024-02-15 API. The following section provides an overview of the various custom reports:

• Revenue Summary
• Visit Value
• Recirculation Summary
• Campaign Summary
• Accounts
• Campaigns
• Conversation Rules
• Top Campaign Content
• Video Campaign Summary

note

For each report in Data Integration, you can view either an Advertiser Report or a Publisher Report.

Generating a report

Procedure

1. Navigate to the Data Integration Account.
2. Select the connection that you created.
3. Select the accounts of the report. Leave this field empty to pull results for all available accounts.
4. Select the dimension to pull.
5. Part of the reports support two types of time periods:

   1. Date Range

      • Pulls data in the date range between the start and end date provided, including the end date.

      • You must select a Start Date.

      • The Start Date does not advance if a River run is unsuccessful.

      • If you want to turn off this default setting, click More Options and select the checkbox to advance the start date even if the River run is unsuccessful (Not recommended).

      • Leaving the End Date empty pulls data according to the current time of the river's run.

      • Select a timezone offset to send dates considering the offset.

      • Use the Last Days Back For Each Run to expand the start date and pull data a given number of days back before the chosen start date.

   2. Predefined date - A date range defined by Data Integration:

      • Day - Yesterday.
      • Week (From Monday to Sunday) - Week to date, Previous week, Previous week to date.
      • Month - Month to date, Previous month, Previous month to date.
      • Year - Year to date.

Interval Chunks

Data Integration can run over the increment using chunks to make the loading efficient and precise. You can choose from:

1. Don't Split: Data Integration pulls the data from the chosen start date to the end date in one bulk.
2. Daily: The run is chunked daily from the start to the end date.
3. Monthly: The run is chunked monthly from the start to the end date.
4. Yearly (Less Recommended): The run is chunked yearly from the start to the end date.