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Search Ads 360 Reporting walkthrough

note

Google discontinued support for the older version of the Search Ads 360 Reporting API and transitioned to the updated Search Ads 360 Reporting API.

Search Ads 360 offers access to a diverse range of reports tailored to meet your data analysis needs.

Reports

Select a specific report to pull data from Search Ads 360.

The table below provides details on each report:

Report NameColumns
CustomerField Mappings Table
Ad Group AdField Mappings Table
Ad GroupField Mappings Table
Ad Group CriterionField Mappings Table
CustomerField Mappings Table
Bidding StrategyField Mappings Table
CampaignField Mappings Table
Campaign CriterionField Mappings Table
ConversionField Mappings Table
AssetField Mappings Table
Conversion ActionField Mappings Table
Shopping Performance ViewField Mappings Table
Product Group ViewField Mappings Table
Cart Data Sales ViewField Mappings Table
Campaign CriterionField Mappings Table
VisitField Mappings Table
note
  • All reports support filter with the filters operating on an AND logic basis.
  • When you are fetching large data and reaching size or timeout constraints, use Interval Chunks Size for extracting data over extended time frames.
  • In most reports, the Increment field is set as Segment Date. However, there are exceptions:
    • Ad Group Criterion:
      • ad_group_criterion.creation_time (default)
      • ad_group_criterion
    • Campaign Criterion:
      • campaign_criterion.last_modified_time
    • Asset:
      • asset.creation_time (default)
      • asset.last_modified_time
    • Conversion Action:
      • conversion_action.creation_time (default)
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