Outbrain predefined reports

The Outbrain data source in Data Integration includes predefined reports. Each report contains a short description of the data, a list of customizable fields (if any), and the schema mapping.

These reports follow a standardized format, so specific fields are locked, and you can only access them through the Custom reports feature.

note

Outbrain does not have any source-level selections to filter each report in the river.

Campaigns

The Campaigns report returns a collection of all campaigns from the specified Marketers. Two customizations are available to filter this report. You can use the "Marketers ID" filter option to cut down the output and customize the type of incremental load associated with this report.

Field	Data Type	Dimension/Metric
creationTime	String	Dimension
startHour	String	Dimension
lastModified	String	Dimension
id	String	Dimension
autoArchived	Boolean	Dimension
campaignOptimization	Record	Dimension
contentType	String	Dimension
cpc	Float	Metric
budget	Record	Dimension
creativeFormat	String	Dimension
currency	String	Dimension
dynamicRetargeting	Boolean	Dimension
enabled	Boolean	Dimension
blockedSites	Record	Dimension
bids	Record	Dimension
liveStatus	Record	Dimension
marketerId	String	Dimension
minimumCpc	Float	Metric
name	String	Dimension
objective	String	Dimension
onAirType	String	Dimension
prefixTrackingCode	Record	Dimension
readonly	Boolean	Dimension
scheduling	Record	Dimension
autoExpirationOfAds	Integer	Metric
suffixTrackingCode	String	Dimension
targeting	Record	Dimension

Campaigns performance statistics

The Campaigns Performance Statistics report returns marketer campaigns data with performance statistics. You can use three customizations to filter this report. You can use the "Marketers ID" and/or the "Campaign ID" filters to cut down the output and customize the type of incremental load associated with this report.

Field	Data Type	Dimension/Metric
metadata_id	String	Dimension
marketer_id	String	Dimension
metrics_conversions	Float	Metric
metadata_cpc	Float	Metric
metadata_creativeFormat	String	Dimension
metadata_enabled	Boolean	Dimension
metadata_campaignOnAir	Boolean	Dimension
metadata_isVideo	Boolean	Dimension
metadata_lastCappingTime	String	Dimension
metadata_name	String	Dimension
metadata_onAirReason	String	Dimension
metadata_optimizationExperimentStatus	String	Dimension
metadata_targetedSegments	Integer	Metric
metrics_averageValue	Float	Metric
metrics_clicks	Float	Metric
metrics_conversionMetrics	Record	Metric
metrics_conversionRate	Float	Metric
metadata_budget	Record	Dimension
metrics_cpa	Float	Metric
metrics_ctr	Float	Metric
metrics_ecpc	Float	Metric
metrics_impressions	Float	Metric
metrics_roas	Float	Metric
metrics_spend	Float	Metric
metrics_sumValue	Float	Metric
metrics_totalAverageValue	Float	Metric
metrics_totalConversions	Float	Metric
metrics_totalCpa	Float	Metric
metrics_totalRoas	Float	Metric
metrics_totalSumValue	Float	Metric
metrics_viewAverageValue	Integer	Metric
metrics_viewConversionRate	Float	Metric
metrics_viewConversions	Integer	Metric
metrics_viewSumValue	Integer	Metric

Periodic performance statistics

The Periodic Performance Statistics report returns performance statistics by periodic breakdown at different levels: marketer, budget, campaign, and promoted link. You can use three customizations to filter this report. You can use the "Marketers ID" and/or the" Campaign ID" filters to cut down the output and customize the type of incremental load associated with this report.

Field	Data Type	Dimension/Metric
metadata_id	String	Dimension
marketer_id	String	Dimension
metrics_roas	Float	Metric
metadata_toDate	String	Dimension
metrics_averageValue	Float	Metric
metrics_clicks	Float	Metric
metrics_conversionRate	Float	Metric
metrics_conversions	Float	Metric
metrics_cpa	Float	Metric
metrics_ctr	Float	Metric
metrics_ecpc	Float	Metric
metrics_impressions	Float	Metric
metadata_fromDate	String	Dimension
metrics_spend	Float	Metric
metrics_sumValue	Float	Metric
metrics_totalAverageValue	Float	Metric
metrics_totalConversions	Float	Metric
metrics_totalCpa	Float	Metric
metrics_totalRoas	Float	Metric
metrics_totalSumValue	Float	Metric
metrics_viewAverageValue	Integer	Metric
metrics_viewConversionRate	Float	Metric
metrics_viewConversions	Float	Metric
metrics_viewSumValue	Integer	Metric

Performance statistics by publisher

The Performance Statistics By Publisher report returns periodic performance statistics data by publisher. You can use three customizations to filter this report. You can use the "Marketer ID" and/or the "Campaign ID" filters to cut down the output and customize the type of incremental load associated with this report.

Field	Data Type	Dimension/Metric
metadata_id	String	Dimension
marketer_id	String	Dimension
metrics_impressions	Float	Metric
metadata_blockTypes	Record	Dimension
metadata_name	String	Dimension
metadata_url	String	Dimension
metrics_averageValue	Integer	Metric
metrics_clicks	Float	Metric
metrics_conversionRate	Float	Metric
metrics_conversions	Integer	Metric
metrics_cpa	Integer	Metric
metrics_ctr	Float	Metric
metrics_ecpc	Float	Metric
metadata_blockStatus	String	Dimension
metrics_roas	Float	Metric
metrics_spend	Float	Metric
metrics_sumValue	Integer	Metric
metrics_totalAverageValue	Integer	Metric
metrics_totalConversions	Integer	Metric
metrics_totalCpa	Integer	Metric
metrics_totalRoas	Float	Metric
metrics_totalSumValue	Integer	Metric
metrics_viewAverageValue	Integer	Metric
metrics_viewConversionRate	Float	Metric
metrics_viewConversions	Integer	Metric
metrics_viewSumValue	Integer	Metric

Performance statistics by section

The Performance Statistics By Section report returns periodic performance statistics data by section. You can use three customizations to filter this report. You can use the "Marketers" ID and/or the "Campaign ID" filters to cut down the output and customize the incremental load type associated with this report.

Field	Data Type	Dimension/Metric
metadata_id	String	Dimension
marketer_id	String	Dimension
metrics_ctr	Float	Metric
metadata_blockTypes	Record	Dimension
metadata_name	String	Dimension
metadata_publisherId	String	Dimension
metadata_publisherName	String	Dimension
metadata_publisherUrl	String	Dimension
metadata_url	String	Dimension
metrics_averageValue	Integer	Metric
metrics_clicks	Float	Metric
metrics_conversionRate	Float	Metric
metrics_conversions	Integer	Metric
metrics_cpa	Integer	Metric
metadata_blockStatus	String	Dimension
metrics_ecpc	Float	Metric
metrics_impressions	Float	Metric
metrics_roas	Float	Metric
metrics_spend	Float	Metric
metrics_sumValue	Integer	Metric
metrics_totalAverageValue	Integer	Metric
metrics_totalConversions	Integer	Metric
metrics_totalCpa	Integer	Metric
metrics_totalRoas	Float	Metric
metrics_totalSumValue	Integer	Metric
metrics_viewAverageValue	Integer	Metric
metrics_viewConversionRate	Float	Metric
metrics_viewConversions	Integer	Metric
metrics_viewSumValue	Integer	Metric

Performance statistics by platform

The Performance Statistics By Platform report returns periodic performance statistics data by platform. You can use three customizations to filter this report. You can use the "Marketers ID" and/or the "Campaign ID" filters to cut down the output and customize the incremental load type associated with this report.

Field	Data Type	Dimension/Metric
metadata_platform	String	Dimension
marketer_id	String	Dimension
metrics_roas	Float	Metric
metrics_averageValue	Float	Metric
metrics_clicks	Integer	Metric
metrics_conversionMetrics	Record	Metric
metrics_conversionRate	Float	Metric
metrics_conversions	Float	Metric
metrics_cpa	Float	Metric
metrics_ctr	Float	Metric
metrics_ecpc	Float	Metric
metrics_impressions	Integer	Metric
metadata_breakdown	String	Dimension
metrics_spend	Float	Metric
metrics_sumValue	Float	Metric
metrics_totalAverageValue	Float	Metric
metrics_totalConversions	Float	Metric
metrics_totalCpa	Float	Metric
metrics_totalRoas	Float	Metric
metrics_totalSumValue	Float	Metric
metrics_viewAverageValue	Integer	Metric
metrics_viewConversionRate	Float	Metric
metrics_viewConversions	Integer	Metric
metrics_viewSumValue	Integer	Metric

Geo performance statistics

The Geo Performance Statistics report returns performance statistics data by geographic breakdown at the country level. You can use three customizations to filter this report, such as the "Marketers ID" and/or the "Campaign ID" filters, to reduce the output and customize the type of incremental load associated with this report.

Field	Data Type	Dimension/Metric
metadata_id	String	Dimension
marketer_id	String	Dimension
metrics_impressions	Float	Metric
metadata_name	String	Dimension
metrics_averageValue	Float	Metric
metrics_clicks	Float	Metric
metrics_conversionMetrics	Record	Metric
metrics_conversionRate	Float	Metric
metrics_conversions	Float	Metric
metrics_cpa	Float	Metric
metrics_ctr	Float	Metric
metrics_ecpc	Float	Metric
metadata_code	String	Dimension
metrics_roas	Float	Metric
metrics_spend	Float	Metric
metrics_sumValue	Float	Metric
metrics_totalAverageValue	Float	Metric
metrics_totalConversions	Float	Metric
metrics_totalCpa	Float	Metric
metrics_totalRoas	Float	Metric
metrics_totalSumValue	Float	Metric
metrics_viewAverageValue	Integer	Metric
metrics_viewConversionRate	Float	Metric
metrics_viewConversions	Integer	Metric
metrics_viewSumValue	Integer	Metric

Performance statistics by interest

The Performance Statistics By Interest report returns periodic performance statistics data by interest. Three customizations, such as the Marketers ID and/or Campaign ID filters, can be made to this report to reduce the output and customize the type of incremental load associated with it.

Field	Data Type	Dimension/Metric
marketer_id	String	Dimension
metadata_id	String	Dimension
metrics_impressions	Float	Metric
metadata_targetingStatus	String	Dimension
metrics_averageValue	Float	Metric
metrics_clicks	Float	Metric
metrics_conversionMetrics	Record	Metric
metrics_conversionRate	Float	Metric
metrics_conversions	Float	Metric
metrics_cpa	Float	Metric
metrics_ctr	Float	Metric
metrics_ecpc	Float	Metric
metadata_name	String	Dimension
metrics_roas	Float	Metric
metrics_spend	Float	Metric
metrics_sumValue	Float	Metric
metrics_totalAverageValue	Float	Metric
metrics_totalConversions	Float	Metric
metrics_totalCpa	Float	Metric
metrics_totalRoas	Float	Metric
metrics_totalSumValue	Float	Metric
metrics_viewAverageValue	Integer	Metric
metrics_viewConversionRate	Float	Metric
metrics_viewConversions	Integer	Metric
metrics_viewSumValue	Integer	Metric