Facebook Audience Network report walkthrough
Currently supported APIs:
- Marketing API version 21
- Graph API version 21
- Reporting API version 2
Audience Network lets you monetize your apps by showing Ads from Facebook advertisers, websites, Instant Articles, and Instant Games platforms. The Ads shown on your app, site, or platform come from Facebook advertisers who choose to run their ads on Audience Network.
Configuring your Audience Network River
Create a Facebook Audience Network connection.
Procedure
- Choose your Account from the accounts list. To get the entire list, click Refresh near the list.
- Choose at least one metric from the metrics list.
Metrics
These are the metrics available in Data Integration:
| Name | Description |
|---|---|
Ad Network Revenue | Estimated revenue |
Ad Network Requests | Number of ad requests |
Ad Network CPM | Estimated CPM |
Ad Network Clicks | Number of clicks |
Ad Network Impressions | Number of impressions |
Ad Network Filled Request | Number of filled ad requests |
Ad Network Fill Rate | Rate of filled ad requests |
Ad Network CTR | Estimated click rate |
Ad Network Show Rate | Impressions divided by Filled |
Ad Network Video Guarantee Revenue | Video guarantee revenue |
Ad Network Video Views | Number of 10 seconds video views |
Ad Network Video Views Rate | 0 second video view rate |
Ad Network Video MRC | Number of 2 second video views |
Ad Network Video MRC Rate | 2 second video view rate |
Ad Network Bidding Requests | Number of bid requests |
Ad Network Bidding Response | Number of bid responses |
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Choose Breakdown to your report. The report will generally be at the account level if you do not choose breakdown.
Breakdowns
| Names | Description |
|---|---|
Country | Breakdown by the country where the metric occurred. |
| Delivery Method | Breakdown by either standard or bidding when the metric comes from an ad served through AN Bidding. Available only for Publishers using Monetization Manager |
Platform | Breakdown by the platform from which the metric was logged. Available only for Publishers using Monetization Manager |
App | Breakdown by App ID. |
Property | Breakdown by Property ID. |
| Placement | Breakdown by placement ID. |
| Deal | Breakdown by deal ID. |
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Metrics Period Resolution: The period resolution the metrics refer to.
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Daily: Every metric refers to the date it sums.
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Lifetime: Every metric refers to the lifetime summed data aggregated until the referred date.
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Time period: Select the type of time period of the report. It can be a custom date range or a defined time period shown in the pop-up list (For example, yesterday, last week)
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Select the start date and end date.
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Leave the end date empty to pull data until the river runs.
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After each run of the river, the start date will be updated automatically with the end date, and the end date will be updated with the empty value. This enables the next run to pull data from the end of the previous run.
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Select the time zone offset. It will be relevant only if the end date is empty to find the moment of the river’s run according to the time zone.
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Days back: Use this input to tell Data Integration to pull data from the given days before the given start date.
If selecting any other value: Select the timezone offset to send the correct dates considering that offset.
