AppsFlyer predefined reports
The AppsFlyer data source in Data Integration comes with the following predefined reports. Each report will have a short description of the data, a list of customizable fields (if any), and the schema mapping.
These reports follow a standardized format, so specific fields are locked, and you can only access them through the Custom reports feature.
Geo report
| Field | Data Type | Dimension/Metric |
|---|---|---|
Country  | String | Dimension |
| app_id | String | Dimension |
| Media_Source_pid | String | Dimension |
| ARPU | String | Dimension |
| Campaign_c | String | Dimension |
| Clicks | String | Dimension |
| Conversion_Rate | String | Dimension |
| CTR | String | Dimension |
| Impressions | String | Dimension |
| Installs | String | Dimension |
| Loyal_Users | String | Dimension |
| Loyal_Users_Installs | String | Dimension |
| Average_eCPI | String | Dimension |
| ROI | String | Dimension |
| Sessions | String | Dimension |
| Total_Cost | String | Dimension |
| Total_Revenue | String | Dimension |
| acipk9_Event_counter | String | Dimension |
| acipk9_Sales_in_GBP | String | Dimension |
| acipk9_Unique_users | String | Dimension |
| af_account_creation_cancelled_Event_counter | String | Dimension |
| af_account_creation_cancelled_Sales_in_GBP | String | Dimension |
| af_account_creation_cancelled_Unique_users | String | Dimension |
| af_account_creation_completed_Event_counter | String | Dimension |
| af_account_creation_completed_Sales_in_GBP | String | Dimension |
| af_account_creation_completed_Unique_users | String | Dimension |
| af_login_Event_counter | String | Dimension |
| af_login_Sales_in_GBP | String | Dimension |
| af_login_Unique_users | String | Dimension |
| af_purchase_Event_counter | String | Dimension |
| af_purchase_Sales_in_GBP | String | Dimension |
| af_purchase_Unique_users | String | Dimension |
| af_started_first_time_Event_counter | String | Dimension |
| af_started_first_time_Sales_in_GBP | String | Dimension |
| af_started_first_time_Unique_users | String | Dimension |
| Agency_PMD_af_prt | String | Dimension |
| cgcprm_Event_counter | String | Dimension |
| cgcprm_Sales_in_GBP | String | Dimension |
| cgcprm_Unique_users | String | Dimension |
| crsg39_Event_counter | String | Dimension |
| crsg39_Sales_in_GBP | String | Dimension |
| crsg39_Unique_users | String | Dimension |
| flsb8l_Event_counter | String | Dimension |
| flsb8l_Sales_in_GBP | String | Dimension |
| flsb8l_Unique_users | String | Dimension |
| fpvpsz_Event_counter | String | Dimension |
| fpvpsz_Sales_in_GBP | String | Dimension |
| fpvpsz_Unique_users | String | Dimension |
| gcu2qc_Event_counter | String | Dimension |
| gcu2qc_Sales_in_GBP | String | Dimension |
| gcu2qc_Unique_users | String | Dimension |
| jwa2gg_Event_counter | String | Dimension |
| jwa2gg_Sales_in_GBP | String | Dimension |
| jwa2gg_Unique_users | String | Dimension |
| lfpmvo_Event_counter | String | Dimension |
| lfpmvo_Sales_in_GBP | String | Dimension |
| lfpmvo_Unique_users | String | Dimension |
| sor6ck_Event_counter | String | Dimension |
| sor6ck_Sales_in_GBP | String | Dimension |
| sor6ck_Unique_users | String | Dimension |
Geo by date report
| Field | Data Type | Dimension/Metric |
|---|---|---|
| Country | String | Dimension |
| app_id | String | Dimension |
| Media_Source_pid | String | Dimension |
| Date | String | Dimension |
| ARPU | String | Dimension |
| Clicks | String | Dimension |
| Conversion_Rate | String | Dimension |
| Campaign_c | String | Dimension |
| CTR | String | Dimension |
| Impressions | String | Dimension |
| Installs | String | Dimension |
| Loyal_Users | String | Dimension |
| Loyal_Users_Installs | String | Dimension |
| Average_eCPI | String | Dimension |
| ROI | String | Dimension |
| Sessions | String | Dimension |
| Total_Cost | String | Dimension |
| Total_Revenue | String | Dimension |
| acipk9_Event_counter | String | Dimension |
| acipk9_Sales_in_GBP | String | Dimension |
| acipk9_Unique_users | String | Dimension |
| af_account_creation_cancelled_Event_counter | String | Dimension |
| af_account_creation_cancelled_Sales_in_GBP | String | Dimension |
| af_account_creation_cancelled_Unique_users | String | Dimension |
| af_account_creation_completed_Event_counter | String | Dimension |
| af_account_creation_completed_Sales_in_GBP | String | Dimension |
| af_account_creation_completed_Unique_users | String | Dimension |
| af_login_Event_counter | String | Dimension |
| af_login_Sales_in_GBP | String | Dimension |
| af_login_Unique_users | String | Dimension |
| af_purchase_Event_counter | String | Dimension |
| af_purchase_Sales_in_GBP | String | Dimension |
| af_purchase_Unique_users | String | Dimension |
| af_started_first_time_Event_counter | String | Dimension |
| af_started_first_time_Sales_in_GBP | String | Dimension |
| af_started_first_time_Unique_users | String | Dimension |
| Agency_PMD_af_prt | String | Dimension |
| cgcprm_Event_counter | String | Dimension |
| cgcprm_Sales_in_GBP | String | Dimension |
| cgcprm_Unique_users | String | Dimension |
| crsg39_Event_counter | String | Dimension |
| crsg39_Sales_in_GBP | String | Dimension |
| crsg39_Unique_users | String | Dimension |
| flsb8l_Event_counter | String | Dimension |
| flsb8l_Sales_in_GBP | String | Dimension |
| flsb8l_Unique_users | String | Dimension |
| fpvpsz_Event_counter | String | Dimension |
| fpvpsz_Sales_in_GBP | String | Dimension |
| fpvpsz_Unique_users | String | Dimension |
| gcu2qc_Event_counter | String | Dimension |
| gcu2qc_Sales_in_GBP | String | Dimension |
| gcu2qc_Unique_users | String | Dimension |
| jwa2gg_Event_counter | String | Dimension |
| jwa2gg_Sales_in_GBP | String | Dimension |
| jwa2gg_Unique_users | String | Dimension |
| lfpmvo_Event_counter | String | Dimension |
| lfpmvo_Sales_in_GBP | String | Dimension |
| lfpmvo_Unique_users | String | Dimension |
| sor6ck_Event_counter | String | Dimension |
| sor6ck_Sales_in_GBP | String | Dimension |
| sor6ck_Unique_users | String | Dimension |
Installs report
| Field | Data Type | Dimension/Metric |
|---|---|---|
| AppsFlyer_ID | String | Dimension |
| Ad | String | Dimension |
| Ad_Type | String | Dimension |
| Adset | String | Dimension |
| Adset_ID | String | Dimension |
| Advertising_ID | String | Dimension |
| Android_ID | String | Dimension |
| App_ID | String | Dimension |
| App_Name | String | Dimension |
| App_Version | String | Dimension |
| Ad_ID | String | Dimension |
| Attributed_Touch_Time | String | Metric |
| Attributed_Touch_Type | String | Dimension |
| Attribution_Lookback | String | Dimension |
| Bundle_ID | String | Dimension |
| Campaign | String | Dimension |
| Campaign_ID | String | Dimension |
| Carrier | String | Dimension |
| Channel | String | Dimension |
| City | String | Dimension |
| Contributor_1_Campaign | String | Dimension |
| Contributor_1_Media_Source | String | Dimension |
| Contributor_1_Partner | String | Dimension |
| Contributor_1_Touch_Time | String | Metric |
| Contributor_1_Touch_Type | String | Dimension |
| Contributor_2_Campaign | String | Dimension |
| Contributor_2_Media_Source | String | Dimension |
| Contributor_2_Partner | String | Dimension |
| Contributor_2_Touch_Time | String | Metric |
| Contributor_2_Touch_Type | String | Dimension |
| Contributor_3_Campaign | String | Dimension |
| Contributor_3_Media_Source | String | Dimension |
| Contributor_3_Partner | String | Dimension |
| Contributor_3_Touch_Time | String | Metric |
| Contributor_3_Touch_Type | String | Dimension |
| Cost_Currency | String | Dimension |
| Cost_Model | String | Dimension |
| Cost_Value | String | Dimension |
| Country_Code | String | Dimension |
| Customer_User_ID | String | Dimension |
| DMA | String | Dimension |
| Device_Type | String | Dimension |
| Event_Name | String | Dimension |
| Event_Revenue | String | Dimension |
| Event_Revenue_Currency | String | Dimension |
| Event_Revenue_USD | String | Dimension |
| Event_Source | String | Dimension |
| Event_Time | String | Metric |
| Event_Value | String | Dimension |
| HTTP_Referrer | String | Dimension |
| IDFA | String | Dimension |
| IDFV | String | Dimension |
| IMEI | String | Dimension |
| IP | String | Dimension |
| Install_Time | String | Metric |
| Is_Primary_Attribution | String | Dimension |
| Is_Receipt_Validated | String | Dimension |
| Is_Retargeting | String | Dimension |
| Keywords | String | Dimension |
| Language | String | Dimension |
| Media_Source | String | Dimension |
| OS_Version | String | Dimension |
| Operator | String | Dimension |
| Original_URL | String | Dimension |
| Partner | String | Dimension |
| Platform | String | Dimension |
| Postal_Code | String | Dimension |
| Reengagement_Window | String | Dimension |
| Region | String | Dimension |
| Retargeting_Conversion_Type | String | Dimension |
| SDK_Version | String | Dimension |
| Site_ID | String | Dimension |
| State | String | Dimension |
| Sub_Param_1 | String | Dimension |
| Sub_Param_2 | String | Dimension |
| Sub_Param_3 | String | Dimension |
| Sub_Param_4 | String | Dimension |
| Sub_Param_5 | String | Dimension |
| Sub_Site_ID | String | Dimension |
| User_Agent | String | Dimension |
| WIFI | String | Dimension |
In app events
| Field | Data Type | Dimension/Metric |
|---|---|---|
| AppsFlyer_ID | String | Dimension |
| Ad | String | Dimension |
| Ad_Type | String | Dimension |
| Adset | String | Dimension |
| Adset_ID | String | Dimension |
| Advertising_ID | String | Dimension |
| Android_ID | String | Dimension |
| App_ID | String | Dimension |
| App_Name | String | Dimension |
| App_Version | String | Dimension |
| Ad_ID | String | Dimension |
| Attributed_Touch_Time | String | Dimension |
| Attributed_Touch_Type | String | Dimension |
| Attribution_Lookback | String | Dimension |
| Bundle_ID | String | Dimension |
| Campaign | String | Dimension |
| Campaign_ID | String | Dimension |
| Carrier | String | Dimension |
| Channel | String | Dimension |
| City | String | Dimension |
| Contributor_1_Campaign | String | Dimension |
| Contributor_1_Media_Source | String | Dimension |
| Contributor_1_Partner | String | Dimension |
| Contributor_1_Touch_Time | String | Dimension |
| Contributor_1_Touch_Type | String | Dimension |
| Contributor_2_Campaign | String | Dimension |
| Contributor_2_Media_Source | String | Dimension |
| Contributor_2_Partner | String | Dimension |
| Contributor_2_Touch_Time | String | Dimension |
| Contributor_2_Touch_Type | String | Dimension |
| Contributor_3_Campaign | String | Dimension |
| Contributor_3_Media_Source | String | Dimension |
| Contributor_3_Partner | String | Dimension |
| Contributor_3_Touch_Time | String | Dimension |
| Contributor_3_Touch_Type | String | Dimension |
| Cost_Currency | String | Dimension |
| Cost_Model | String | Dimension |
| Cost_Value | String | Dimension |
| Country_Code | String | Dimension |
| Customer_User_ID | String | Dimension |
| DMA | String | Dimension |
| Device_Type | String | Dimension |
| Event_Name | String | Dimension |
| Event_Revenue | String | Dimension |
| Event_Revenue_Currency | String | Dimension |
| Event_Revenue_USD | String | Dimension |
| Event_Source | String | Dimension |
| Event_Time | String | Dimension |
| Event_Value | String | Dimension |
| HTTP_Referrer | String | Dimension |
| IDFA | String | Dimension |
| IDFV | String | Dimension |
| IMEI | String | Dimension |
| IP | String | Dimension |
| Install_Time | String | Dimension |
| Is_Primary_Attribution | String | Dimension |
| Is_Receipt_Validated | String | Dimension |
| Is_Retargeting | String | Dimension |
| Keywords | String | Dimension |
| Language | String | Dimension |
| Media_Source | String | Dimension |
| OS_Version | String | Dimension |
| Operator | String | Dimension |
| Original_URL | String | Dimension |
| Partner | String | Dimension |
| Platform | String | Dimension |
| Postal_Code | String | Dimension |
| Reengagement_Window | String | Dimension |
| Region | String | Dimension |
| Retargeting_Conversion_Type | String | Dimension |
| SDK_Version | String | Dimension |
| Site_ID | String | Dimension |
| State | String | Dimension |
| Sub_Param_1 | String | Dimension |
| Sub_Param_2 | String | Dimension |
| Sub_Param_3 | String | Dimension |
| Sub_Param_4 | String | Dimension |
| Sub_Param_5 | String | Dimension |
| Sub_Site_ID | String | Dimension |
| User_Agent | String | Dimension |
| WIFI | String | Dimension |
Partners report
| Field | Data Type | Dimension/Metric |
|---|---|---|
| Media_Source_pid | String | Dimension |
| app_id | String | Dimension |
| ARPU | String | Dimension |
| CTR | String | Dimension |
| Campaign_c | String | Dimension |
| Clicks | String | Dimension |
| Conversion_Rate | String | Dimension |
| Impressions | String | Dimension |
| Installs | String | Dimension |
| Loyal_Users | String | Dimension |
| Loyal_Users_Installs | String | Dimension |
| Average_eCPI | String | Dimension |
| ROI | String | Dimension |
| Sessions | String | Dimension |
| Total_Cost | String | Dimension |
| Total_Revenue | String | Dimension |
| acipk9_Event_counter | String | Dimension |
| acipk9_Sales_in_GBP | String | Dimension |
| acipk9_Unique_users | String | Dimension |
| af_account_creation_cancelled_Event_counter | String | Dimension |
| af_account_creation_cancelled_Sales_in_GBP | String | Dimension |
| af_account_creation_cancelled_Unique_users | String | Dimension |
| af_account_creation_completed_Event_counter | String | Dimension |
| af_account_creation_completed_Sales_in_GBP | String | Dimension |
| af_account_creation_completed_Unique_users | String | Dimension |
| af_login_Event_counter | String | Dimension |
| af_login_Sales_in_GBP | String | Dimension |
| af_login_Unique_users | String | Dimension |
| af_purchase_Event_counter | String | Dimension |
| af_purchase_Sales_in_GBP | String | Dimension |
| af_purchase_Unique_users | String | Dimension |
| af_started_first_time_Event_counter | String | Dimension |
| af_started_first_time_Sales_in_GBP | String | Dimension |
| af_started_first_time_Unique_users | String | Dimension |
| Agency_PMD_af_prt | String | Dimension |
| cgcprm_Event_counter | String | Dimension |
| cgcprm_Sales_in_GBP | String | Dimension |
| cgcprm_Unique_users | String | Dimension |
| crsg39_Event_counter | String | Dimension |
| crsg39_Sales_in_GBP | String | Dimension |
| crsg39_Unique_users | String | Dimension |
| flsb8l_Event_counter | String | Dimension |
| flsb8l_Sales_in_GBP | String | Dimension |
| flsb8l_Unique_users | String | Dimension |
| fpvpsz_Event_counter | String | Dimension |
| fpvpsz_Sales_in_GBP | String | Dimension |
| fpvpsz_Unique_users | String | Dimension |
| gcu1m3_Event_counter | String | Dimension |
| gcu1m3_Sales_in_GBP | String | Dimension |
| gcu1m3_Unique_users | String | Dimension |
| gcu2qc_Event_counter | String | Dimension |
| gcu2qc_Sales_in_GBP | String | Dimension |
| gcu2qc_Unique_users | String | Dimension |
| jwa2gg_Event_counter | String | Dimension |
| jwa2gg_Sales_in_GBP | String | Dimension |
| jwa2gg_Unique_users | String | Dimension |
| lfpmvo_Event_counter | String | Dimension |
| lfpmvo_Sales_in_GBP | String | Dimension |
| lfpmvo_Unique_users | String | Dimension |
| sor6ck_Event_counter | String | Dimension |
| sor6ck_Sales_in_GBP | String | Dimension |
| sor6ck_Unique_users | String | Dimension |
Partners by date report
| Field | Data Type | Dimension/Metric |
|---|---|---|
| Date | String | Dimension |
| app_id | String | Dimension |
| Media_Source_pid | String | Dimension |
| ARPU | String | Dimension |
| Campaign_c | String | Dimension |
| Clicks | String | Dimension |
| Conversion_Rate | String | Dimension |
| CTR | String | Dimension |
| Impressions | String | Dimension |
| Installs | String | Dimension |
| Loyal_Users | String | Dimension |
| Loyal_Users_Installs | String | Dimension |
| Average_eCPI | String | Dimension |
| ROI | String | Dimension |
| Sessions | String | Dimension |
| Total_Cost | String | Dimension |
| Total_Revenue | String | Dimension |
| acipk9_Event_counter | String | Dimension |
| acipk9_Sales_in_GBP | String | Dimension |
| acipk9_Unique_users | String | Dimension |
| af_account_creation_cancelled_Event_counter | String | Dimension |
| af_account_creation_cancelled_Sales_in_GBP | String | Dimension |
| af_account_creation_cancelled_Unique_users | String | Dimension |
| af_account_creation_completed_Event_counter | String | Dimension |
| af_account_creation_completed_Sales_in_GBP | String | Dimension |
| af_account_creation_completed_Unique_users | String | Dimension |
| af_login_Event_counter | String | Dimension |
| af_login_Sales_in_GBP | String | Dimension |
| af_login_Unique_users | String | Dimension |
| af_purchase_Event_counter | String | Dimension |
| af_purchase_Sales_in_GBP | String | Dimension |
| af_purchase_Unique_users | String | Dimension |
| af_started_first_time_Event_counter | String | Dimension |
| af_started_first_time_Sales_in_GBP | String | Dimension |
| af_started_first_time_Unique_users | String | Dimension |
| Agency_PMD_af_prt | String | Dimension |
| cgcprm_Event_counter | String | Dimension |
| cgcprm_Sales_in_GBP | String | Dimension |
| cgcprm_Unique_users | String | Dimension |
| crsg39_Event_counter | String | Dimension |
| crsg39_Sales_in_GBP | String | Dimension |
| crsg39_Unique_users | String | Dimension |
| flsb8l_Event_counter | String | Dimension |
| flsb8l_Sales_in_GBP | String | Dimension |
| flsb8l_Unique_users | String | Dimension |
| fpvpsz_Event_counter | String | Dimension |
| fpvpsz_Sales_in_GBP | String | Dimension |
| fpvpsz_Unique_users | String | Dimension |
| gcu2qc_Event_counter | String | Dimension |
| gcu2qc_Sales_in_GBP | String | Dimension |
| gcu2qc_Unique_users | String | Dimension |
| jwa2gg_Event_counter | String | Dimension |
| jwa2gg_Sales_in_GBP | String | Dimension |
| jwa2gg_Unique_users | String | Dimension |
| lfpmvo_Event_counter | String | Dimension |
| lfpmvo_Sales_in_GBP | String | Dimension |
| lfpmvo_Unique_users | String | Dimension |
| sor6ck_Event_counter | String | Dimension |
| sor6ck_Sales_in_GBP | String | Dimension |
| sor6ck_Unique_users | String | Dimension |
Daily report
| Field | Data Type | Dimension/Metric |
|---|---|---|
| Date | String | Dimension |
| Media_Source_pid | String | Dimension |
| app_id | String | Dimension |
| Impressions | String | Dimension |
| Clicks | String | Dimension |
| Conversion_Rate | String | Dimension |
| Campaign_c | String | Dimension |
| CTR | String | Dimension |
| Installs | String | Dimension |
| Loyal_Users | String | Dimension |
| Loyal_Users_Installs | String | Dimension |
| Average_eCPI | String | Dimension |
| Sessions | String | Dimension |
| Total_Cost | String | Dimension |
| Agency_PMD_af_prt | String | Dimension |
