Adjust walkthrough
You can pull data from the Adjust platform into Data Integration by selecting the Adjust connection, choosing the report type, configuring app tokens and time intervals, and applying filters as needed.
Establishing a connection
Ensure you have an Adjust connection set up in Data Integration.
Reports
Select the report type to pull from "Adjust". You can choose from Cohorts, Overview, Events, and SKAdNetwork reports.
Configuring App tokens
Enter the required App Tokens for the report. Copy the app token from your "Adjust" platform and paste it into Data Integration. You can insert multiple app tokens to generate separate reports for each token.
Setting time period
Enter the start date, end date, and (optional) number of days to specify the time period for the report. Use the interval chunk size input to retrieve data over extended periods efficiently.
- Start Date is mandatory.
- Retrieve data for the specified date range between the start and end dates.
- If you leave the end date blank, the system pulls the data at the current time of the river's run.
- Dates timezone: UTC.
- The Start Date does not get updated if a River run fails. To change this default behavior, navigate to More Options and select the checkbox to advance the Start Date even if the River run fails (not recommended).
- Use the Last Days Back For Each Run option to gather data from a specified number of days before the selected start date.
Selecting interval chunks (optional)
Specify the interval size to split the data retrieval into smaller chunks if necessary. Splitting the data improves performance when handling large datasets from Adjust.
Choosing report metrics and dimensions
Select the columns (KPIs and Grouping/Dimensions) you want to include in the report. Ensure you select the date column for the time dimension when using interval chunks.
Defining attribution type
Select the report's attribution type, such as Click, Impression, or Click And Impression.
Specifying conversion type
Based on your analysis needs, choose the conversion type for the report, such as Installs, Re-attributions, or Installs And Re-attributions.
Setting period resolution
Define the period resolution to calculate the metrics' time in the report.
Cohort period resolution field specifications
The cohort period resolution field includes the following parameters:
- After Install Days: Accepts numerical input from 0 to 120. You can enter a single number representing the number of days.
- After Install Weeks: Accepts numerical input from 0 to 52. You can input a single number representing the number of weeks.
- After Install Months: Accepts numerical input within the range of 0 to 36. You can input a single number representing the number of months.
Day cohort periods are calculated as follows:
D0 = 24 hours after install
D1 = 48 hours after install
D2 = 72 hours after install.
A week is calculated as 7 days. The weekly cohort periods are calculated as follows:
W0 = D0 to D6
W1 = D7 to D13
W2 = D14 to D20.
A month is calculated as 30 days. The monthly cohort periods are calculated as follows:
M0 = D0 to D29
M1 = D30 to D59
M2 = D60 to D89.
Filter options
You can filter the report based on OS Names, Device Types, and Events Tokens. Enter the token of the required application for filtering.
Events KPIs
For reports that include Events, access the Events KPIs by clicking on the input to view all available KPIs.
Adjust view in overview and events reports
Select the Base Impressions checkbox in Overview and Events reports to modify the report view accordingly.
Attribution source (overview report)
In the Overview report, select the attribution source as Dynamic (default) or First. This choice determines how the system attributes the in-app activity to user install sources.
