2024-03 Facebook Social deprecated metrics

This document outlines the Facebook Page Insights metrics that have been deprecated across all API versions.

Deprecated metrics

Insights-Page Report

page_content_activity page_content_activity_unique page_content_activity_by_action_type page_content_activity_by_action_type_unique page_content_activity_by_age_gender_unique page_content_activity_by_city_unique page_content_activity_by_country_unique page_content_activity_by_locale_unique page_impressions_frequency_distribution page_engaged_users page_consumptions page_places_checkin_mobile page_places_checkin_mobile_unique page_places_checkins_by_age_gender page_places_checkins_by_locale page_places_checkins_by_country page_positive_feedback_by_type page_positive_feedback_by_type_unique page_cta_clicks_by_site_logged_in_unique page_cta_clicks_by_age_gender_logged_in_unique page_cta_clicks_logged_in_by_country_unique page_cta_clicks_logged_in_by_city_unique page_call_phone_clicks_by_age_gender_logged_in_unique page_call_phone_clicks_logged_in_by_country_unique page_call_phone_clicks_logged_in_by_city_unique page_call_phone_clicks_by_site_logged_in_unique page_get_directions_clicks_by_age_gender_logged_in_unique page_get_directions_clicks_logged_in_by_country_unique page_get_directions_clicks_logged_in_by_city_unique page_get_directions_clicks_by_site_logged_in_unique page_website_clicks_by_age_gender_logged_in_unique page_website_clicks_logged_in_by_country_unique page_website_clicks_logged_in_by_city_unique page_website_clicks_by_site_logged_in_unique page_fans_gender_age page_fans_by_like_source page_fans_by_like_source_unique page_fans_by_unlike_source_unique page_views_logout page_views_logged_in_total page_views_logged_in_unique page_views_external_referrals page_views_by_profile_tab_total page_views_by_profile_tab_logged_in_unique page_views_by_internal_referer_logged_in_unique page_views_by_site_logged_in_unique page_views_by_age_gender_logged_in_unique page_posts_impressions_frequency_distribution

Insights-Post Report

post_activity post_activity_unique post_impressions_fan_paid post_impressions_fan_paid_unique

What actions should you take?

• If no action is taken, deprecated columns will be retrieved with null values.

• If you want to remove those columns from the Target table, run the river in Overwrite loading mode.