Vero MCP connector

Vero is an email marketing and customer engagement platform for sending targeted behavioral emails and campaigns. The Vero MCP connector allows AI agents to manage user profiles, update subscriber preferences, and track customer events for campaign personalization. It also supports aliasing users, managing tag assignments, and controlling subscription status across your email audience.

Authentication type

• API Key - Requires a static API key to be configured before the agent can connect to the service.

Uses

Use the Vero MCP connector to perform the following actions:

• Send targeted behavioral emails based on user actions and engagement triggers
• Build and maintain a segmented customer database with dynamic user profiles
• Automate re-engagement campaigns for inactive or unsubscribed customers
• Tag and organize users for personalized email campaign targeting
• Track customer interactions and behavioral events across marketing workflows
• Manage subscription preferences and compliance across email campaigns
• Consolidate customer identities and merge duplicate user profiles

Example prompts

Use the following example prompts to invoke Vero MCP connector tools from your AI assistant or Boomi Connect workflow:

• Add a VIP tag to customers who spent over $500 in Vero.
• Unsubscribe users who clicked the opt-out link in our last campaign in Vero.
• Create a new user profile for john.doe@example.com in Vero with their purchase history.
• Track when a customer completes a purchase event in Vero.
• Remove the abandoned-cart tag from users who completed checkout in Vero.
• Resubscribe users who confirmed their email preference in Vero.
• Delete the test user account from Vero before we launch production.
• Show me all users tagged as free-trial in Vero and their signup dates.
• Alias two user profiles together in Vero so we track them as one customer.
• Log a product-viewed event in Vero when someone browses our catalog.

Vero MCP connector tools

The Vero MCP connector provides the following tools. Each tool maps to a specific action you can invoke from your AI agent or automation.

Tool	Description
createUser	Creates a new user or updates an existing user's information in Vero.
aliasUser	Links multiple user identities together as a single user profile.
unsubscribeUser	Removes a user from receiving future communications.
resubscribeUser	Restores a user's ability to receive communications.
deleteUser	Permanently removes a user and their data from Vero.
editUserTags	Adds or removes descriptive labels associated with a user.
trackEvent	Records a user action or event for tracking and segmentation.