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Vero MCP connector

Updated 

Vero is an email marketing and customer engagement platform for sending targeted behavioral emails based on user actions. The Vero MCP connector allows AI agents to create and update user profiles, manage subscription status, and track customer events that trigger campaigns. It also supports aliasing and deleting users, as well as adding or removing tags to segment audiences more effectively.

Authentication type

  • API Key - Requires a static API key to be configured before the agent can connect to the service.

Uses

Use the Vero MCP connector to perform the following actions:

  • Create and update user profiles with custom attributes in Vero
  • Track behavioral events to trigger targeted email campaigns
  • Segment users by adding or removing tags for personalization
  • Unsubscribe or resubscribe users to manage email preferences
  • Merge duplicate user records through user aliasing
  • Delete user data to comply with privacy requests
  • Sync customer engagement data across marketing workflows

Example prompts

Use the following example prompts to invoke Vero MCP connector tools from your AI assistant or Boomi Connect workflow:

  • Add a new subscriber to Vero with their email and name.
  • Track a purchase event for this customer in Vero.
  • Tag all users who abandoned their cart in Vero.
  • Unsubscribe this user from all Vero email campaigns.
  • Resubscribe a customer who opted back into Vero emails.
  • Delete this user's data from Vero.
  • Merge two user accounts into one in Vero.
  • Remove the VIP tag from this customer in Vero.
  • Update a user's profile with their latest purchase in Vero.
  • Show me how to track a signup event in Vero.

Vero MCP connector tools

The Vero MCP connector provides the following tools. Each tool maps to a specific action you can invoke from your AI agent or automation.

ToolDescription
createUserCreate or update a user
aliasUserAlias a user
unsubscribeUserUnsubscribe a user
resubscribeUserResubscribe a user
deleteUserDelete a user
editUserTagsAdd or remove user tags
trackEventTrack an event
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