Mailchimp MCP connector

Mailchimp is an all-in-one marketing platform for managing email campaigns, audience data, and subscriber engagement. The Mailchimp MCP connector allows AI agents to create and manage campaigns, subscribe and update contacts across audience lists, and track subscriber events. It also supports adding custom audience fields, retrieving list members, and permanently removing contacts from lists.

Authentication type

• OAuth 2.0 Authorization Code - Requires a one-time user login to authorize the agent to access the service on their behalf.

Uses

Use the Mailchimp MCP connector to perform the following actions:

• Build targeted email campaigns and send them to segmented audience lists
• Subscribe and manage contacts across multiple Mailchimp audiences automatically
• Track customer behavior with custom events and subscriber engagement data
• Maintain accurate contact records by syncing merge fields and tags
• Segment audiences by interests and categories for personalized campaigns
• Automate campaign creation, replication, and resend workflows
• Monitor list activity and trigger actions through webhooks

Example prompts

Use the following example prompts to invoke Mailchimp MCP connector tools from your AI assistant or Boomi Connect workflow:

• Add john.smith@example.com to our newsletter list in Mailchimp.
• Create a new email campaign targeting customers in the premium segment.
• Show me all active campaigns in Mailchimp and their current status.
• Subscribe these new contacts to Mailchimp and tag them as leads.
• Get all members from our main audience list in Mailchimp.
• Add a custom merge field for customer account tier to our audience.
• Send the welcome campaign to all new subscribers in Mailchimp.
• Log a purchase event for this customer in Mailchimp.
• Remove the inactive tag from all members in this list.
• Replicate last month's successful campaign with updated subject line.

Mailchimp MCP connector tools

The Mailchimp MCP connector provides the following tools. Each tool maps to a specific action you can invoke from your AI agent or automation.

Tool	Description
mailchimp_mailchimpaddmergefield_invoke	Adds a custom field to an audience for storing subscriber information.
mailchimp_mailchimpcreatecampaign_invoke	Creates a new marketing campaign with specified content and settings.
mailchimp_mailchimpcreatesubscriberevent_invoke	Records a custom event associated with a subscriber.
mailchimp_mailchimpsubscribecontact_invoke	Adds or updates a contact's subscription status in an audience.
getLists	Retrieves all available mailing lists from the account.
getListMembers	Retrieves all members currently subscribed to a specific list.
createMember	Adds a new member to a specified mailing list.
getMember	Retrieves detailed information about a specific list member.
updateMember	Adds or modifies subscription details for an existing list member.
deleteMemberPermanent	Permanently removes a member from a list with no recovery option.
updateMemberTags	Adds or removes organizational tags assigned to a list member.
getMergeFields	Retrieves custom fields available for a specific mailing list.
getInterestCategories	Retrieves all interest categories set up for a specific list.
getInterests	Retrieves all interests within a specific interest category.
getCampaigns	Retrieves all campaigns from the account with summary information.
getCampaign	Retrieves detailed information about a specific campaign.
deleteCampaign	Removes a campaign from the account permanently.
sendCampaign	Delivers a campaign to all intended recipients immediately.
replicateCampaign	Creates a duplicate copy of an existing campaign.
resendCampaign	Creates a new campaign to resend to members who didn't open the original.
getListWebhooks	Retrieves all automated webhooks configured for a specific list.
createListWebhook	Sets up a webhook to trigger automated actions for list events.
getListWebhook	Retrieves configuration details for a specific webhook.
deleteListWebhook	Removes a webhook from triggering on future list events.