Mailchimp MCP connector
Updated
Mailchimp is an all-in-one marketing platform that helps growing businesses manage email campaigns and audience relationships. The Mailchimp MCP connector allows AI agents to create and manage marketing campaigns, track subscriber events, and maintain audience lists. It also supports adding, updating, and removing list members, as well as managing custom audience fields across a Mailchimp account.
Authentication type
- OAuth 2.0 Authorization Code - Requires a one-time user login to authorize the agent to access the service on their behalf.
Uses
Use the Mailchimp MCP connector to perform the following actions:
- Grow subscriber lists by adding and updating contacts automatically
- Launch and send targeted email campaigns without leaving your workflow
- Track subscriber engagement with custom events and merge fields
- Organize audiences with tags, interest categories, and custom fields
- Trigger real-time notifications with webhooks for list activity
- Resend or replicate high-performing campaigns to boost reach
- Sync contact data between Mailchimp and other business systems
- Clean up audiences by removing outdated or invalid members
Example prompts
Use the following example prompts to invoke Mailchimp MCP connector tools from your AI assistant or Boomi Connect workflow:
Add sarah@example.com to my newsletter audience in Mailchimp.Show me all the campaigns I've sent this month in Mailchimp.Create a new email campaign for our spring sale in Mailchimp.Tag all customers from California in Mailchimp.Send a webhook alert whenever someone joins my Mailchimp list.Find the contact details for john@example.com in Mailchimp.Replicate last week's promotional campaign in Mailchimp.Get all the merge fields set up for my Mailchimp audience.Delete an old subscriber from my Mailchimp list.Resend our welcome campaign to people who didn't open it in Mailchimp.
Mailchimp MCP connector tools
The Mailchimp MCP connector provides the following tools. Each tool maps to a specific action you can invoke from your AI agent or automation.
| Tool | Description |
|---|---|
| mailchimp_mailchimpaddmergefield_invoke | Add a custom merge field to a Mailchimp audience |
| mailchimp_mailchimpcreatecampaign_invoke | Create a new email campaign in Mailchimp |
| mailchimp_mailchimpcreatesubscriberevent_invoke | Create a custom event for a subscriber in Mailchimp |
| mailchimp_mailchimpsubscribecontact_invoke | Subscribe a contact to a Mailchimp audience |
| getLists | Get all lists |
| getListMembers | Get members from a list |
| createMember | Add a member to a list |
| getMember | Get a list member |
| updateMember | Add or update a list member |
| deleteMemberPermanent | Permanently delete a list member |
| updateMemberTags | Add or remove tags from a list member |
| getMergeFields | Get merge fields for a list |
| getInterestCategories | Get interest categories for a list |
| getInterests | Get interests in a category |
| getCampaigns | Get all campaigns |
| getCampaign | Get campaign information |
| deleteCampaign | Delete a campaign |
| sendCampaign | Send a campaign |
| replicateCampaign | Replicate a campaign |
| resendCampaign | Create a resend campaign |
| getListWebhooks | Get webhooks for a list |
| createListWebhook | Create a webhook for a list |
| getListWebhook | Get a specific webhook |
| deleteListWebhook | Delete a webhook |
