Iterable MCP connector
Iterable is a cross-channel marketing platform for creating, personalizing, and optimizing customer communications. The Iterable MCP connector allows AI agents to manage user profiles and track customer events at scale, keeping engagement data accurate and up to date. It also supports organizing users into lists for targeted campaigns, allowing agents to build and maintain segmented audiences across marketing workflows.
Authentication type
- API Key - Requires a static API key to be configured before the agent can connect to the service.
Uses
Use the Iterable MCP connector to perform the following actions:
- Sync customer profiles between Boomi workflows and Iterable automatically
- Track bulk marketing events to trigger personalized campaigns
- Segment audiences by managing list membership in Iterable
- Look up individual user profiles by email or userId
- Remove outdated or unsubscribed users from Iterable lists
- Delete stale user records to keep data clean
- Add new signups to targeted Iterable lists instantly
- Retrieve all available lists for campaign targeting decisions
Example prompts
Use the following example prompts to invoke Iterable MCP connector tools from your AI assistant or Boomi Connect workflow:
Add this week's new signups to our welcome list in Iterable.Show me the user profile for jane.doe@example.com in Iterable.Track our webinar attendance events in bulk in Iterable.Remove all unsubscribed customers from the promotions list in Iterable.Create a new user profile for a customer in Iterable.Get a list of all the audience lists we have in Iterable.Delete the account for a user who requested erasure in Iterable.Find the user record tied to userId 48213 in Iterable.Update the profile fields for a returning customer in Iterable.Take these churned customers off the loyalty list in Iterable.
Iterable MCP connector tools
The Iterable MCP connector provides the following tools. Each tool maps to a specific action you can invoke from your AI agent or automation.
| Tool | Description |
|---|---|
| trackEvents | Track events in bulk |
| upsertUser | Create or update a user |
| deleteUserByEmail | Delete a user by email |
| getUserByUserId | Get a user by userId |
| deleteUserByUserId | Delete a user by userId |
| getUserByEmail | Get a user by email |
| getLists | Get all lists |
| addUsersToList | Add users to a list |
| removeUsersFromList | Remove users from a list |
