Iterable MCP connector

Iterable is a cross-channel marketing platform for creating, personalizing, and optimizing customer communications across email, mobile, and other channels. The Iterable MCP connector allows AI agents to manage user profiles, track customer events in bulk, and control list memberships for audience segmentation. It also supports retrieving user data by email or userId and deleting user records to maintain data hygiene across marketing campaigns.

Authentication type

• API Key - Requires a static API key to be configured before the agent can connect to the service.

Uses

Use the Iterable MCP connector to perform the following actions:

• Track customer interactions across email, push, and SMS channels in real time
• Build targeted audience segments by adding or removing users from lists dynamically
• Sync user profiles and attributes to keep customer data current in Iterable
• Automate personalized campaigns based on user behavior and engagement events
• Remove inactive or unsubscribed users from Iterable to maintain list hygiene
• Trigger multi-channel marketing workflows based on tracked customer actions
• Unify customer data across systems by syncing user information to Iterable

Example prompts

Use the following example prompts to invoke Iterable MCP connector tools from your AI assistant or Boomi Connect workflow:

• Add all customers from our recent purchase cohort to the VIP list in Iterable.
• Show me all audience lists we have in Iterable right now.
• Remove users who unsubscribed last week from our promotional email list in Iterable.
• Track a bulk purchase event for our customers in Iterable.
• Find the user profile for customer@company.com in Iterable.
• Update the phone number and preferences for this user in Iterable.
• Delete the user record for an unsubscribed customer from Iterable.
• Get the user details for user ID 12345 from Iterable.
• Remove all test users from the beta feature list in Iterable.
• Create new user profiles for our recent signups in Iterable.

Iterable MCP connector tools

The Iterable MCP connector provides the following tools. Each tool maps to a specific action you can invoke from your AI agent or automation.

Tool	Description
trackEvents	Records multiple events for users in bulk within Iterable.
upsertUser	Creates a new user or updates an existing user's information.
deleteUserByEmail	Removes a user account identified by their email address.
getUserByUserId	Retrieves user profile information using their unique user identifier.
deleteUserByUserId	Removes a user account identified by their unique user identifier.
getUserByEmail	Retrieves user profile information using their email address.
getLists	Retrieves all available lists within the Iterable workspace.
addUsersToList	Adds one or more users to a specified list.
removeUsersFromList	Removes one or more users from a specified list.