HubSpot Conversations MCP connector

Updated 10 September 2026

HubSpot Conversations is HubSpot's API for managing visitor identity within live chat and messaging tools on business websites. The HubSpot Conversations MCP connector allows AI agents to generate secure visitor identification tokens for authenticated website visitors. This supports building trusted, personalized chat experiences that verify visitor identity across HubSpot's conversations tools.

Authentication type

• OAuth 2.0 Authorization Code - Requires a one-time user login to authorize the agent to access the service on their behalf.

Uses

Use the HubSpot Conversations MCP connector to perform the following actions:

• Verify identity of authenticated website visitors in live chat
• Enable secure visitor identification for personalized chat experiences
• Support single sign-on flows between a website and HubSpot Conversations
• Protect chat sessions from visitor identity spoofing
• Pass authenticated user details securely into HubSpot Conversations
• Strengthen trust in chat interactions with verified visitor identity
• Automate secure handoff of visitor identity to chat workflows
• Reduce manual verification steps for logged-in website visitors

Example prompts

Use the following example prompts to invoke HubSpot Conversations MCP connector tools from your AI assistant or Boomi Connect workflow:

• Create a visitor identification token for our logged-in customer in HubSpot Conversations.
• Generate a secure token so this authenticated visitor can start a verified chat.
• Help me set up identity verification for our website chat visitors.
• Produce a token to confirm this user's identity before starting a chat session.
• Give me a way to securely pass visitor identity into HubSpot Conversations.
• Set up secure chat identification for a signed-in customer.
• Generate an identity token for our support portal visitor in HubSpot Conversations.
• Create a verified visitor token so the chat widget recognizes our customer.
• I need a secure token for an authenticated visitor starting a live chat.
• Enable identity verification before this customer starts chatting with support.

HubSpot Conversations MCP connector tools

The HubSpot Conversations MCP connector provides the following tools. Each tool maps to a specific action you can invoke from your AI agent or automation.

Tool	Description
post-/visitor-identification/v3/tokens/create_generateToken	Generate a token