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Heap MCP connector

Heap is a digital insights platform that automatically captures every user interaction on websites and mobile apps without manual event tracking. The Heap MCP connector allows AI agents to add custom events to supplement automatic capture and enrich behavioral analytics. It enables agents to track specific business actions, user milestones, and conversion events that require explicit instrumentation beyond Heap's automatic data collection.

Authentication type

  • API Key - Requires a static API key to be configured before the agent can connect to the service.

Uses

Use the Heap MCP connector to perform the following actions:

  • Track user interactions and measure feature adoption across your product
  • Identify power users and high-value customers based on behavioral patterns
  • Understand conversion funnels by analyzing sequential user actions in Heap
  • Segment users for targeted marketing campaigns using engagement data from Heap
  • Reduce churn by detecting at-risk users who show declining activity in Heap
  • Validate product changes by comparing user behavior before and after releases
  • Personalize customer experiences by tagging users with behavioral events in Heap

Example prompts

Use the following example prompts to invoke Heap MCP connector tools from your AI assistant or Boomi Connect workflow:

  • Log a custom event in Heap when a customer completes their first purchase.
  • Track when a user views the pricing page in Heap for conversion analysis.
  • Record a support ticket creation as an event in Heap for this customer.
  • Add an event to Heap showing that a user upgraded their subscription plan.
  • Log a failed payment attempt in Heap for this identified user.
  • Track feature usage by recording when a user accesses the export tool in Heap.
  • Create an event in Heap when a user invites a team member to collaborate.
  • Record an onboarding completion event in Heap for new account signups.
  • Log a user abandoning their shopping cart as an event in Heap.
  • Track when a user enables two-factor authentication and record it in Heap.

Heap MCP connector tools

The Heap MCP connector provides the following tools. Each tool maps to a specific action you can invoke from your AI agent or automation.

ToolDescription
heap_heapaddevent_invokeRecords a custom event with associated properties to Heap's analytics system.
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