Google Ads MCP connector

Google Ads is Google's online advertising platform for creating and managing search, display, and video campaigns across Google properties. The Google Ads MCP connector allows AI agents to manage campaigns, search and retrieve campaign details, and access customer account information. It also supports creating and managing contact lists for ad targeting and audience segmentation.

Authentication type

• OAuth 2.0 Authorization Code - Requires a one-time user login to authorize the agent to access the service on their behalf.

Uses

Use the Google Ads MCP connector to perform the following actions:

• Build targeted customer lists to segment audiences by purchase history and engagement
• Launch new campaigns across Google Ads accounts to reach high-value customer segments
• Monitor campaign performance across multiple Google Ads accounts in real time
• Update campaign budgets, bids, and targeting based on performance metrics
• Pause or remove underperforming campaigns to optimize advertising spend
• Add new contacts to existing Google Ads customer lists for retargeting
• Scale campaign management across multiple Google Ads accounts simultaneously

Example prompts

Use the following example prompts to invoke Google Ads MCP connector tools from your AI assistant or Boomi Connect workflow:

• Show me all active campaigns in our Google Ads account.
• Create a new customer list in Google Ads for high-value customers.
• Add these 50 contacts to our existing Google Ads customer list.
• Which Google Ads campaigns have the highest conversion rate this month.
• List all Google Ads accounts I have access to.
• Pause the summer promotion campaign in Google Ads.
• Get the details of our top-performing campaign in Google Ads.
• Create a new Google Ads campaign for our fall product launch.
• Update the daily budget for our mobile app campaign in Google Ads.
• Remove the discontinued product campaign from Google Ads.

Google Ads MCP connector tools

The Google Ads MCP connector provides the following tools. Each tool maps to a specific action you can invoke from your AI agent or automation.

Tool	Description
googleads_googleadsaddcontacttolist_invoke	Adds a contact to an existing list for audience management.
googleads_googleadscreatelist_invoke	Creates a new list to organize and manage contacts.
listAccessibleCustomers	Retrieves all customer accounts you have access to manage.
searchCampaigns	Finds campaigns matching specified search criteria and filters.
getCampaign	Retrieves detailed information about a specific campaign.
mutateCampaigns	Creates, updates, or removes campaigns in your account.