Drift MCP connector

Drift is a conversational marketing and sales platform for engaging with website visitors through chat and automation. The Drift MCP connector allows AI agents to create and manage contacts, retrieve contact information, and delete contacts from your Drift account. It also supports updating contact details and accessing custom attributes to personalize visitor engagement.

Authentication type

• OAuth 2.0 Authorization Code - Requires a one-time user login to authorize the agent to access the service on their behalf.

Uses

Use the Drift MCP connector to perform the following actions:

• Capture website visitor information automatically into Drift contact records
• Enrich customer profiles with custom attributes and engagement history
• Segment audiences by contact attributes for targeted messaging campaigns
• Sync lead data from Drift into downstream sales and marketing systems
• Maintain contact accuracy by updating details across chat conversations
• Remove inactive or opted-out contacts from Drift to improve data quality
• Build real-time workflows that respond to new contact creation in Drift

Example prompts

Use the following example prompts to invoke Drift MCP connector tools from your AI assistant or Boomi Connect workflow:

• Add a new contact to Drift for the person who just filled out our demo form.
• Show me all custom attributes available in Drift for contact segmentation.
• Update the contact record for sarah@example.com with their company name and industry.
• Pull the full contact details for the lead from yesterday's chat conversation.
• Remove the contact record for users who unsubscribed from our mailing list.
• Create multiple contacts in Drift from our latest webinar attendee list.
• Find contacts in Drift tagged as high-intent prospects in the last 30 days.
• Sync new Drift contacts to Salesforce whenever they complete our pricing page chat.
• Delete duplicate contact records in Drift that have matching email addresses.
• Get a list of all custom attributes we've set up in Drift for customer segmentation.

Drift MCP connector tools

The Drift MCP connector provides the following tools. Each tool maps to a specific action you can invoke from your AI agent or automation.

Tool	Description
createContact	Creates a new contact with the provided information.
getContact	Retrieves details for a specific contact.
updateContact	Modifies an existing contact's information.
deleteContact	Removes a contact from the system.
getCustomAttributes	Retrieves the custom attributes available in the system.