Bitly MCP connector

Bitly is a connection platform that helps brands, businesses, and individuals build more meaningful connections with their audiences through link management and tracking. The Bitly MCP connector allows AI agents to shorten links, create and manage bitlinks, and retrieve link performance data. It also supports organizing bitlinks by groups and tags to maintain structured link libraries across campaigns.

Authentication type

• OAuth 2.0 Authorization Code - Requires a one-time user login to authorize the agent to access the service on their behalf.

Uses

Use the Bitly MCP connector to perform the following actions:

• Convert long URLs into trackable short links for marketing campaigns
• Organize and manage bitlinks across multiple brand groups and teams
• Tag bitlinks for campaign tracking, analytics, and content categorization
• Update bitlink settings to redirect destinations without changing the short URL
• Monitor link performance metrics across branded and shared short links
• Automate link creation in workflow notifications, emails, and social content
• Retrieve bitlink details to populate reports and dashboards with link data

Example prompts

Use the following example prompts to invoke Bitly MCP connector tools from your AI assistant or Boomi Connect workflow:

• Create a short Bitly link for our new product launch campaign.
• Show me all the tags we use in Bitly for our marketing group.
• Update the destination URL for this Bitly short link to point to our new landing page.
• List all groups in our Bitly account so I can organize links by team.
• Get the details for this Bitly short link including creation date and click data.
• Shorten this long URL and add it to our social media tracking campaign in Bitly.
• What tags are currently associated with links in our brand group in Bitly?
• Create a new bitlink for our email newsletter signup form.
• Retrieve the full details of our most recent Bitly short link.
• Generate short links for all five URLs in our seasonal promotion.

Bitly MCP connector tools

The Bitly MCP connector provides the following tools. Each tool maps to a specific action you can invoke from your AI agent or automation.

Tool	Description
bitly_bitlyshortenlink_invoke	Converts a long URL into a shorter, more shareable link.
createBitlink	Creates a new shortened link with custom settings and tracking options.
getBitlink	Retrieves detailed information and metrics for a specific shortened link.
updateBitlink	Modifies the settings and configuration of an existing shortened link.
listGroups	Displays all groups available in your Bitly account.
listGroupTags	Displays all tags assigned to links within a specific group.