ActiveCampaign MCP connector

ActiveCampaign is a customer experience automation platform that combines email marketing, marketing automation, and CRM capabilities. The ActiveCampaign MCP connector allows AI agents to manage contacts and accounts, create or update customer records, and retrieve contact information across campaigns. It also supports deleting outdated records and maintaining synchronized customer data throughout your marketing automation workflows.

Authentication type

• API Key - Requires a static API key to be configured before the agent can connect to the service.

Uses

Use the ActiveCampaign MCP connector to perform the following actions:

• Nurture leads through automated email campaigns based on contact behavior and engagement
• Consolidate customer data across accounts, contacts, deals, and tags in one system
• Segment audiences with tags and lists to deliver targeted marketing messages
• Track sales pipeline progress by creating, updating, and managing deal records
• Enrich contact records with account associations and custom data automatically
• Add notes and context to deals to maintain deal history and collaboration
• Organize contacts with customizable tags to improve targeting and personalization

Example prompts

Use the following example prompts to invoke ActiveCampaign MCP connector tools from your AI assistant or Boomi Connect workflow:

• Add all contacts from our recent webinar to the VIP customers list in ActiveCampaign.
• Create a new contact for sarah.chen@company.com and tag them as high-priority lead.
• Show me all deals in the pipeline that are stuck in negotiation stage.
• Update the account for Acme Corp and add all associated contacts to our nurture campaign.
• Remove the inactive tag from contacts who engaged with our last email.
• Create a deal for the Smith account and add a note about the technical requirements discussed.
• List all tags we currently use in ActiveCampaign and their usage counts.
• Find all contacts in the prospect list and tag them as marketing qualified leads.
• Delete the old contact record for john.doe@oldcompany.com from ActiveCampaign.
• Create an association between the TechStart account and three key contact records.

ActiveCampaign MCP connector tools

The ActiveCampaign MCP connector provides the following tools. Each tool maps to a specific action you can invoke from your AI agent or automation.

Tool	Description
getAllContacts	Retrieves a complete list of all contacts in the system.
createContact	Creates a new contact with the provided information.
syncContact	Creates a new contact or updates an existing one if already present.
getContact	Retrieves detailed information for a specific contact.
updateContact	Modifies the details of an existing contact.
deleteContact	Removes a contact from the system permanently.
getAllAccounts	Retrieves a complete list of all accounts in the system.
createAccount	Creates a new account with the provided information.
getAccount	Retrieves detailed information for a specific account.
updateAccount	Modifies the details of an existing account.
deleteAccount	Removes an account from the system permanently.
createAccountContact	Links a contact to an account relationship.
updateAccountContact	Modifies the relationship between a contact and account.
deleteAccountContact	Removes the association between a contact and account.
addContactTag	Assigns a tag to a contact for organization purposes.
removeContactTag	Removes a tag from a contact.
manageContactList	Adds a contact to or removes from a specific list.
getAllLists	Retrieves a complete list of all contact lists in the system.
getAllTags	Retrieves a complete list of all available tags.
createTag	Creates a new tag for organizing contacts and accounts.
getTag	Retrieves detailed information for a specific tag.
updateTag	Modifies the details of an existing tag.
deleteTag	Removes a tag from the system permanently.
getAllDeals	Retrieves a complete list of all deals in the system.
createDeal	Creates a new deal with the provided information.
getDeal	Retrieves detailed information for a specific deal.
updateDeal	Modifies the details of an existing deal.
deleteDeal	Removes a deal from the system permanently.
createDealNote	Adds a note to a deal for reference and tracking.
updateDealNote	Modifies an existing note attached to a deal.
getAllConnections	Get all connections.
createConnection	Create a connection.
getConnection	Get a connection.
updateConnection	Update a connection.
deleteConnection	Delete a connection.
getAllEcomOrders	Get all e-commerce orders.
createEcomOrder	Create an e-commerce order.
getEcomOrder	Get an e-commerce order.
updateEcomOrder	Update an e-commerce order.
deleteEcomOrder	Delete an e-commerce order.
getEcomOrderProductsByOrderId	Get order products by order ID.
getAllEcomCustomers	Get all e-commerce customers.
createEcomCustomer	Create an e-commerce customer.
getEcomCustomer	Get an e-commerce customer.
updateEcomCustomer	Update an e-commerce customer.
deleteEcomCustomer	Delete an e-commerce customer.
getAllEcomOrderProducts	Get all e-commerce order products.
getEcomOrderProductByProductId	Get order product by product ID.
getContactCustomFields	Get contact custom fields.
getAccountCustomFields	Get account custom fields.